As a VIP member, there are many things that keeps me away from noon, or try to avoid them as much as possible: -Untrained customer service: they barely speak to you as a human being, it is like they have been taught a certain dialogue to repeat over and over. and most of the time the issue wont be resolved. -Express items: Vey few items are considered as express, sometimes you wont find any, not sure why to sign up for a VIP customer. -Return policy: Most items, if not all, are not returnable in case of any defects. So don't bother with their customer service, you will get a headache. -Prices: Crazy hiked prices. Same items can be found elsewhere with a one third of its price. Conclusion, I don't feel very comfortable placing any orders with them, it stresses me out. I hope noon would over come their gaps. The current situation is not favorable to noon.