Amazon for tons of reasons : Better customer service. Better prices. Easier to return products if faulty. Faster delivery time with prime. And if they miss delivery they make up for it. More realiable sellers. Access to US items with prime free shipping. Amzon made souq a better platform and I am they happy they bought it Noon on the other hand has faster standard delivery but otherwise the total opposite of the above mentioned points . They still host tons of fake and unreliable sellers . They cancel your orders and keep the money in their wallet not back to your credit card . They play any trick in the book to get your cash . On my last order during black friday I ordered a discounted item that was never delivered. I recieved a cancel message that not available with other sellers (which was not true. The price just went up and they don't want to bare the cost) I have used Amazon over the last few months buying phones, tablets, accessories, perfumes, etc . I never had an issue. Yet on the other hand one single order from noon that was partially delivered/canceled. What an irony. Lol