Apart from the flashy uniforms, the branding and all stuff, Noon emcommerce severally lacks the process to be in place for the right and on time deliveries, in addition to their unethical emcommerce practice they follow which is being detailed below for all others to be known and not fall prey to this ecommerce. We got a wrong item delivered by Noon and it's seller NAEC70055175663 (obviously a mistake from Noons end) and paid the payment incl. COD and delivery fees, payment mode was cash on delivery, when we realized the item was a wrong delivery we requested for replacement of the items again, which shows its out of stock, which forced us to request for the paid money to be refunded, after so many follow up calls to their Saudi and UAE team with no positive feedback, finally Noon refunded the money of the product only, but the delivery and COD fees for the wrong product delivered were not refunded, which is absolutely insane and cheating!!! 1. First the item is delivered wrongly then Noon charge 20 dhs for delivery and COD. 2. The same item is not in stock for replacement forcing the customer to refund. 3. When the refund happens only the product money gets refunded, 4. Where is the money of Dhs 20 I paid for delivery and COD for a wrong delivery? 5. Who is making undue profit out of such unethical business practices, is Noon or its Seller? Either way Noon would be responsible. 6. I want the dhs 20 to be refunded to me for a wrong delivery Noon have done, which is being kept by Noon and it's Seller. I would again reiterate that Noon and it's seller first deliver the wrong items then keep the money of the delivery charge and COD making undue profit out of it. This practice shows Noons blatant disregard to follow any ethical ecommerce practice. We were also using Noon Daily, but with this incident now we will uninstall all Noon platforms, and rather stick with Amazon which is much more reliable and follows certain business ethics. This is an eye opener to all the customers not to fall prey to such ecommerce business. If we do not get out money refunded fairly, then we will be raising this matter to Noon's chairman, perhaps he is not aware of such practices happening under his eyes!!!