Over many years I have used this supplement as I've always considered this to be the most basic and beneficial one to add to my vitamin intake in order to boost my general health, particularly as fish unfortunately is not a dish I paricular like as my preferences so limited on varieties . In the past I've taken a variety of brands depending on where I am shopping, but I felt by reading up on Nothingfishy it came across as a more natural manufactoring method. Just recently I have introduced another two of their products so its early days to make any comment at the moment. I do , nevertherthesless often have to postpone delivery, but thats due to stock build up, but find its quite easy and acceptable to the company when it happens.