I have shopped with Ocado for more than 10 years - the choice online is impressive: lots of well-known brands; the Waitrose products I love and a selection of great artisan brands such as Natoora and Daylesford Organic, with more brands being added all the time. Most importantly, Ocado is reliable and delivers exactly when it says it will. In 10 years, there have been just two problematic deliveries, one due to an electrical fault at the warehouse that was beyond Ocado's immediate control. On both occasions Ocado took steps to immediately remedy the situation. This is a company that values customer service, in my opinion, and takes notice of feedback in order to constantly improve. This helps to retain my loyalty. It's a great service.