Some of the goodies are unusual that cannot order from other shops, impressive. The delivery charge is more expensive than others, so it may put some shoppers off. I think it will be even better if the staff can pick the food for the customers with the longest expiry date, I was gutted when Tesco and Sainsbury delivered me the food that expired the same day they delivered or the next day. Just hope the price of the food can reduce a little bit for they are far more expensive than other shops, I ordered lobster before at £23 but honestly I didn't think it worth the money. I ordered the whole freshly cooked and prepared lobster from Devon, it only cost me £18 with the same size.