I've been using Ocado for over 10 years and think it is far far superior to other on-line shopping supermarkets (… and I've tried them all). The main reasons are: * it stocks a really wide range of quality products alongside your more basic needs plus a high standard own brand range. Most supermarkets either do quality (e.g. Waitrose) or bog standard (e.g. Asda, Tesco) but don't seem to be able to cater for all my shopping needs whereas Ocado covers the whole range and even stocks Waitrose goods * it automatically price matches against Tesco * it does 1 hour delivery slots (most other supermarkets seem to only do 2 hour slots) * it stocks a fantastic range of organic meat and vegetables * it remembers my "birthday" when I started shopping at Ocado and sends me a £10 wine voucher * regularly sends out interesting and quality "freebies" * it's staff are really really helpful if things go wrong (they helped save me from Christmas dinner disaster) * their refund policy is impeccable * they rarely have missing items and, when they do, they give you plenty of notice of the substitutions It is definitely the supermarket for me.