I am a longstanding customer of Ocado because the service I receive is absolutely beyond compare and the convenience of shopping online with a trusted company fits in well with my busy family life. The excellent website and iphone app are incredibly straightforward and user friendly. I love the one hour delivery slots, and being able to rely on drivers to make that slot. The drivers are always exceptionally friendly and helpful, as are the customer service team and, on the very rare occasion that I have encountered a problem, it has been dealt with promptly and with a mind to complete customer satisfaction. And last, but most certainly not least, I love the fact that I rarely have substituted items in my shopping order and when I do, they are sensible substitutions. I always recommend Ocado to my friends and family, all of whom have subsequently commented on what a great service the company provides.