A lot of people think that it's not worth taking the time to start online grocery shopping and at first so did I but once I had a few orders under my belt it became very easy to do and I no longer have the nightmare of arriving home having forgotten to pick up the most important thing that I went for as when I think of something I need I either flick my tablet or phone alive and add it to my shop. I tried out a couple of other online retailers at first but found that they don't compare to the level of quality and service you get with Ocado, the freshness of food and the customer service at every level is second to none.