I have been a loyal Ocado customer since 2008 and had no issues with the company. The fruit and vegetables are of high quality and had long best before date. Slowly the quality of the fresh produce started to deteriorate from around 2010 - present. The strawberries are the worst, 80%of the time they were mushy, smiley and mouldy. Other fresh produce such as papaya, avocado's, nectarines that claim to ripe and ready to eat were rock hard. Once they did ripen they were already spoiled. Other produce like raspberries, blueberries and cherries were overripe most of the time and not fit for consumption. I have contacted ocado on many occasions and the issues are dealt with amicably(most of the time ) and refunds were processed. However a few months ago, my last ocado order with fresh produce. The melon was over frozen, it had "frost bite". The paypaya was squashed during transit, I contacted ocado and after a infuriating call with the rudest customer service representative they weren't refunding the items and suggested I give the damaged food to the food bank! The damaged produce to food bank! Absolutely unacceptable. I felt so angry and upset and betrayed in a way that ocado has changed so much over the 9 years, and not good changes too. After using ocado for 9 years, also during which I received no promotional vouchers, unlike my friends and family who would Recieve a 15%-20% off your next shopping. I feel my customer loyalty to ocado means nothing to then ,they don't value their long term customers. They have no customer loyalty and I have had more than enough. I think it's time I give other supermarkets a go.