Ordered, arrived quickly, tried on, fit very well. Postage free and free returns if a different size was needed. Refund if not liked. Price could have been a little less but you pay for what you get. Most branded shoes are around the same price. Primigi shoes bought as we have had them before but lots of brands to choose from in a variety of widths and sizes. The web site shows pictures of the shoes from different angles including the soles with description so you get information about the quality and can see exactly what they look like. The trick is to get feet measured first so you have a size and a width fitting then go from there. Our child s feet were measured by a very well known brand, then when the shoes were tried on in that size from that brand they swamped her. She was measured again this year, same thing. As the store person said, its a starting point. You may say its easier to go to a store because you'll know the shoes will fit by putting them on their feet. Very probably you will have driven quite a way to get to a store, have more than one child and the store will be crowded with families all wanting the same thing and your choice will be limited. Order online, wider choice, they get delivered to your home quickly, you try them on, keep them, change them or send them back just for the price of the shoes. Less stress all round. A trip to the nearest post office if an exchange or refund is required is a lot less hectic than going to the shoe shop.