Our second daughter was born in 2022, during the middle of the formula shortage in the US. Our first daughter had digestive issues related to the "regular" formula types and we had to get a special digestion-friendly formula. The special formula was simply never available when we began searching for our second daughter (after trying the "regular" formula). Around this time, Target started selling Stage 1 of Kendamil, so we tried that and she handled it much better. We had heard that European formulas allowed less issues to enter their supply chain, so we were happy that this worked out. As time goes on, you move up in stages of formula, before eventually giving it up, and it did not take long to get to Stage 2. Unfortunately, Target does not carry Stage 2 or Stage 3 of Kendamil. After a bit of searching, I came across Organic Life Start and I was excited to see that they carry the European formula brands -- Kenadmil in this case -- and I have since ordered multiple boxes of formula. What is more interesting about Organic Life Start, is that when I most recently came to order Stage 3 Kenadmil, they were very upfront and clear about a supply chain issue with Kendamil across the industry (so not just impacting them) and they suggested a "similar" formula to try in the event that I needed to order now. I did so, and I ordered HiPP. My daughter had been becoming disinterested in the Kendamil formula, so we were wondering if she was getting tired of formula, but she loves the HiPP formula. She drinks it faster and eagerly compared to the Kendamil formula. Even better, neither seemed to cause her the stomach issues she had faced. I am very thankful for the site and the access to quality formula that it gave to my daughter. I just wish I had known about it for our first daughter.