I have purchased quite a few items over the past few years from PCWORLD and haven't really had a great experience over that time so have decided to make a point if buying elsewhere in future. When I first shopped at Currys or Dixons I really felt welcome and felt that they had a genuine interest in my puchase making me happy, and great after sales service. The impression I now get is that I have walked into some type of monstrous machine that is only concerned with overall profits whatever the cost. The TV staff are individually trained by different manufacturers with the outcome of customers being guided towards the product that whoever you speak to is promoting. I spoke to three different sales staff who each stated that their TV was better than what the other two were selling !! With regards to pricing, how is it that the country's leading seller with a virtual monopoly and massive purchasing capability can only price match or slightly undercut prices? You only have to read all the genuine online reviews to realise this machine is rolling downhill without brakes. Black Friday! Their attempt to copy a genuine US sale with another scam that makes people think they are getting bargains when in fact you are only a pawn in their manipulated sales. In the U.S. the stores have made their profit figures for the year so they give great discounts, here it's just another excuse to up profits. I've had enough of this and am jumping ship and I would advise anyone else to do the same.