This is a long review but I can't think of another way to explain how life-changing this was. I was struggling with hair loss and tried nearly every method to combat it. Although Rogaine helped, I really didn't want to keep using it due to the scary long term side effects. Propecia's side effects were even scarier, so I never thought about going down that road. I ended up resorting to buying some hair regrowth oils on Amazon and hoping that it would help. It didn't...by the fall of 2018, I was at a convenience store when I looked up at the surveillance tape and noticed a decent sized bald spot on the top of my head. I was horrified. I probably took about 100 photos in various lighting to try and convince myself that I always had that spot. It didn't matter, deep down I knew the truth. The hair loss got worse, and even though many of my friends couldn't tell, I could feel how brittle my hair was getting. By early 2019, the tops of my head were starting to become visible. I was suffering from both pattern loss and diffuse balding. In the shower, I was shedding tons of hair with no end in sight. I discovered Rob's site via one of those ads you see scattered throughout various websites. At first the ad looked super spammy, and I didn't click on it. But I kept seeing it pop up over and over again. I thought to myself...what the hell. Let's give it a try. I spent 50 bucks on Rob's ebook, and I devoured the contents within a day. Right away I started using the massage techniques. WITHIN 36 HOURS, I COULD FEEL A DIFFERENCE! Of course my hair loss didn't stop right away, but I could feel my hair being stronger with 36 hours of Rob's massage technique. I was hooked. I stuck by his original method for the rest of the year. The improvements were steady and consistent. Within the first 3 months, I could see plenty of healthy hair regrowth. By months 6-7, I stopped shedding in the shower. I couldn't believe it...I would run my hands through my hair nonstop in the shower, and at most, I would lose 10-15 hairs (which is completely normal shedding). I remained consistent and continued to do the massages, rarely missing a day. By the 1 year mark (April 2020), my hairline was in a completely different place. My bald spot had disappeared. My hair was luscious and thick. My hairline continued to creep forwards towards my eyebrows. Amazing! Right now I'm still massaging, and I don't plan on ever stopping. I've since adjusted my routine to just do aggressive pinches for 10 minutes per day, and my hair regrowth has actually responded even better to this EASIER approach. My scalp is more flexible than ever. I continue to see results, and I fully believe that I will regain my entire hairline! How crazy is that? I've been massaging for about 18 months now, and I've seen improvements of 60-70%! The last 30% is very hard to get, and it will probably take a few more years. Regardless, I remain committed to the process, which simply isn't that hard to do. Best 50 bucks I've ever spent. Oh one more thing. I've suggested the method to many of my balding friends, and you will be shocked at how many of them simply don't believe me. I showed them my own photos, my own hairline, etc. It didn't matter, most of them just dismissed my idea as "BS". These same dudes are now on Twitter complaining about going bald. I just don't understand. The few friends who listened have seen amazing improvements. I think people just accept defeat and failure. If you're a man or woman who is balding (most of the population if we're going to be completely honest), do yourself a favor and use this method. Spend the 170 bucks or so on the annual membership. It's a STEAL.