Buying a new car can be a daunting process.. It's not for the faint hearted. I am going to try and capture in exquisite detail how the sales team at Peter Vardy Kirkcaldy kept me in my comfort zone every step of the way! The story begins - I recently stumbled across your company (Peter Vardy) whilst exploring the vast and wonderful market of car sales. First attraction to your unique business over any other was the positive use of propaganda - a form of biased communication, aimed at promoting certain views and perceptions. In this case: the perception in today's current climate, that there is no other company which comes close to that off the truly unique sales experience which Peter Vardy offers. "Don't find customers for your products, find products for your customers." - Truly embraced at Peter Vardy whilst flogging vehicles. It is clear to see that all members of the sales team at Peter Vardy Kirkcaldy embrace the company core values. In particular fostering a culture of "customer delight". I feel as though customer satisfaction is not what the guys at Kirkcaldy aim for. No, I believe they go the for the double whammy, the large meat feast with stuffed crust. Straight to customer success. There is a significant difference: the fact that customer satisfaction is more a state of mind which comes when you roughly achieve a desired goal. In this instance my goal was buying a new car, obviously. This feeling of satisfaction will eventually fade away. Where as customer success, AKA: conformance to requirements. If you take the previous statement off looking to buy a new car and turn it in to: Suzuki Swift Sport, 2013>, less that 10000 miles, in the colour Boost Blue and 1 owner from new. This is a set of unique requirements which ultimately define customer success for me as an individual. Kirkcaldy managed to achieve every single one of these requirements without side stepping to another car due to it being easier, or beneficial to the business as whole. In many cases this can happen in the car industry. Typical example. You phone Arnold Clark, "Hello I am looking for a Suzuki Swift Sport" (at this stage not specifying additional requirements). "Yeah we have just the car for you, can you come in to view it and discuss figures? Oh by the way do you have a part exchange." So you decide to come in after a shitty, clearly pushed sales call in relation to if you are likely to buy a car or not before you arrive on site. You arrive on site to a sleazy looking salesman who clearly, does not live the core values and looks as though he is untrustworthy. I have already made my mind up that I'm not buying a car from this chicken nugget. Even if the car was perfect in every manner and far superior to that off Kirkcaldy Peter Vardy. So... "Where is the car the car then?" Mr Nugget and I walk round the corner to see a Vauxhall Corsa VXR with 50000 miles on the clock. What?! "Sorry I forgot to mention the Suzuki Swift Sport is now sold". The birds already hinting that the car we are looking at looks worse than my dads garden shed and we have just wasted a full day coming to see this nugget.. FROFF Arnold Clark. I hope you understand my point, the fact that we all lead busy life's and it's great for a business to make you have that feeling of satisfaction which Peter Vardy Kirkcaldy clearly offer. I'm going to wrap this up as the girl friend is soon to be awake and she is going to need feeding. 10/10 customer success in every aspect. Professional, decent banter. Actual people who understand people for staff. Educated well mannered employees. Keep up the great work and I will make sure to recommend to all of my friends and family. (Only if I get the £50 recommend a friend though.. EAT IT.)