This is my first time going with pet friendly . I was kind of on the fence line with trying a different product but something with pet friendly caught my eye . I like the advertising, I like the design on the box of each application with your pets pictures on the box . I just really like everything this company is shooting for . I also like tge fact they add in some goodies for your pet such as the treats ! My dog is in love with the beefy treats that came in the box . I would honestly like to add them into my monthly subscription! . This is very affordable and sufficient for the budget. I give this a 10/10 .