I love the freebies and discounts sent in promotional emails - which have made it more affordable for me and more worth my while. The packaging is premium, super soft bags, and great tubs. The quality of protein Isolate is unreal - its so fine, it never clumps together so you get nasty balls of powder experiences with other brands. The taste is great and its not sickly at all!! I find myself unscrewing my lid to catch the last drop! I also bought diet protein, which i can't wait to try in the sculpting summer months - i'm so excited by the low carbs and all the amino acids a generally great ingredients! Thanks PhD for getting me excited about supplements for the first ever time.