Player loyalty substantially devalued again, price of pieces offered to me climbed monumentally this year, compared to previous offers & I see same items offered to other players much cheaper & I know it's just because I've bought before. Well no more, I am raising the price on my loyalty too. Now, by taking away the diamonds our bush purchases generated for each other within our teams means we have to pay for energy which we spend back in game to play anyway, it's reducing how much we can play & will knock plenty of players out of teams too. The prize incentives to play comps & league are steadily declining. This recent change is another example of putting players under pressure. If I want stress release & fun, this game is no longer my go to. My perception of this company is that it is no longer like Wooga was, with imaginative artists, characters, storylines & a desire to give players fun. The lastest owner Playtika exploits players & their personal data. They've ensured this game is no longer good value. I've found other games which I am happy to give money to, as they are up front with costs & do not gouge, provide real entertainment like Wooga used to do, putting the Customer at the heart of what they create, not their profits.