Factual reviews contain details of what has actually happened eg cold called, called me on a local number, charged me £163 per month, made out to be my phone provider O2, etc. Made up reviews use terms such as helpful, professional, courteous, very happy. And usually avoid any detail. I will leave it up to you, the reader, to judge which reviews you think are true. But let me make my position clear, this company are 'crooks'. Their actions may just border on the legal, but they prey on the weak and vulnerable. A class action would be appropriate here if enough people could get together.