Waited a long time for my order like many other people who saw it on Dragons Den. I bought LOADs of it in all flavors and it all tastes terrible. The dark/plain is just about ‘ok’ to pass as chocolate but the rest is a joke and nothing like a decent chocolate. It’s far from heavenly. I had mint, orange, caramel, silk, fruit and nut and plain. Universally disliked by everyone who has tried it. Whatever Peter Jones has eaten before to think this is amongst the best he’s ever had must have been truly awful. Any chocolate I’ve ever tried before is better tasting. Shame.