I couldn't stomach another one of those "popular" back country meals. No matter how long you let it re-hydrate, it always comes out feeling powdery in the mouth. So the search for a decent alternative was started. First bonus - these meals are rated at a standard set of calories. This is essential. Second, it is nutritionally balanced. Third, and this is a biggie - the flavour profile is amazing. Fourth, it's lighter and smaller to carry and pack. Fifth, it doesn't look like a bag of air-plane-ride-you-know-what. Fifth, the bag tears off properly, especially the bowl portion. So nice. The online experience was flawless. Shipping was prompt. And to be honest, the price is ridiculously good for what you get AND compared to others. How these people make a living... I'm not sure. What I am sure of is that I'll be buying more. And recommending to my friends to give this a go and leave the "popular" ones in the past. I also had some thing I didn't order turn up - for me to try. Smart, and delicious!