I'm a coach and personal trainer leading a group of everyday athletes lifting, running, swimming, racing and playing. I'm an advociate for a whole foods diet and have gone against the grain of supplementation for the longest time. In saying that, if you're going to do it, do it right! Radix is a NZ based company with a factory I can drive past on the way to visiting mates in Hamilton. Their ethhos alligns with mine when it comes to whole food with the addition of convenience. When my athletes are away and need to meet their pre-competition nutrition goals, there's only one recomdation from me, Radix.