I was shocked to find the increase in my annual car insurance was over £40 pounds. This is despite the fact that we insure two cars with you and have house insurance. I thought your company specialised in insurance for the over 50s but it seems that once you have secured a customer you just hike up the prices. You should consider the fact that older people are more trusting. They assume that loyalty to a company will ensure that they are offered a decent deal. They also do not always have access to the Internet and they may not be able to search for the best price on the comparison sites. As in my case I did telephone and secured a discount but even so the £40 plus increase in premium was excessive considering I have a clean driving record and no claims. As a company you should do better. This year I paid up because as an elderly person I do not want any hassle but next year if the premium is excessive I too will look for an alternative company. Your company name on numerous reviews is an absolute disgrace. You should wake up and smell the coffee before us old folk leave and go back to the AA or Direct Line for a better deal.