The company is sneaking subscription agreements while placing orders; this means that the customer ends up giving their consent for charging their credit cards each months. As a result, the customer ends up paying x10 more than the original price of the order. It is a Danish company named Group Buy APS and they operate other websites doing similar scams. Kaasgaard Kjær Andersen owns the company and his brother was charged for frauds in Denmark: https://politiken.dk/forbrugogliv/digitalt/internet/art5519268/Svindelfirma-har-snydt-danske-forbrugere-for-150.000-kroner