My tariff expires end of month. Looked on my account early this morning and they gave me the new price. Went on comparison site and obtained a cheaper rate. Did live chat and basically nothing they could do and told me to look on u-switch to see the prices for them on there!! Called customer services and asked why they are not looking to keep existing customers and advised nothing more they could do. Looked again at my new price which had risen by another £10 annually from first thing this morning. Hence I am now switching. Having been a loyal customer with them for many years and always chose the cancer support tariff, it is very sad the treatment you are given and proves loyalty is not a remit nowadays.