Thanks so much for the free webinars. Your approach to SEO... how you break things down... how you explain and educate... have fundamentally changed the way I work. I thought the way you broke down intent matching was great and it has helped me pass along the information and educate others in my organization as well. Your analysis of search console data was also fantastic and I learned more than I have in those few hours than I have in the past few years of doing SEO full-time. Here's an example of how I am using some of your methods in my projects. One of our websites is currently going through a re-design. The site has several old blogs, and after explaining how poor content can negatively affect your site, the marketing team wanted to know which blogs should continue to be on the new site, and which ones we should purge. Before watching your webinars, I would have probably just imported all of the blogs, made some small optimizations, and made sure that the redirects were in place before republishing them on the new site. Now I am not only looking at total clicks but going beyond to analyze focal queries and the metrics that you have highlighted in your webinars such as associated queries and drop-off rate. You have also helped me understand how GSC will hold back data. So making a decision based on total clicks alone is not enough and we need to look at the query data that is available. After getting the blog pages into Sheets and filtering for the 200 status codes, I was able to use ChatGPT to modify my export and to show focal query data, the number of associated queries, the total number of queries with clicks, and click drop-off rates. Although more analysis is required, the sheet provides far more insight into what's going on than if you were to only do a default export from GSC. Cheers for the time you have taken to put these webinars together! I know the rest SEO community appreciates it as much as I do. P.S. I hope you're recovering well. On the bright side, now you can REALLY demonstrate your experience with scooters. But maybe not so much for helmets lol... Cheers!