I had purchased the ultimate shefit bra a few years ago and I LOVE IT so I was curious about the ultimate flex bra. I love this even more. I much prefer the texture of the material and the seamless design. I have always loved the zip front, adjustable bottom band, and adjustable shoulder straps and amazing fit and "lock 'em down" support. The only tiny thing I don't like with both is the front zipper and protective tab do not make for a smooth contour underneath a tank top. But that is tiny compared to allll of the wonderful features. And the fun shiny fabric on the sides is a really nice extra touch. This will be my new favorite when I need full support. Absolutely top notch.