The Shepherds Friendly Junior ISA is the most competitive savings product of its kind. It beats the high street banks and building society equivalents by a landslide. Shepherds Friendly have a very human, benevolent and trustworthy feel to their ethics, goals and strategies. This is reflective in not only their products, but also their customer service online and by telephone. My fiancée and I are so pleased we discovered Shepherds Friendly as they have made it easy for us and our wider families to start saving for our daughter Lily’s future. Your only regret will be that you didn’t start saving with Shepherds Friendly sooner :)