My daughter and I attended Sinclairs jewellers in Inverurie yesterday to get her ears pierced for her 8th birthday. We were reassured by both the Sinclairs website, which calls the Inverness ear piercing system "fantastic, safe and simple" and by the Inverness website which says it is "safe and gentle". My daughter's experience was anything but. Both of the carriers got stuck on the earrings and then unfolded what felt like an eternity with her in a lot of pain as the assistants fiddled with the carriers to try to remove them from the freshly pierced ears. I had been filiming this to show her dad, but quickly stopped filming when I realised something was not right. That much was abundantly clear from the face of one of the assistants who was visibly panicked/stressed by the situation. I gave my daughter my hand to squeeze and as this went on I was very alarmed and asked the assistant what had happened to which she replied it had '"got stuck". By this stage my daugher was squealing in pain and uncontrollably crying. Thereafter I would have expected a high level of customer care but my daughter was told "it would still have hurt if it hadn't gone wrong" and "sometimes one gets stuck but I've never seen both get stuck - you were unlucky". I was quite frankly shocked and very suprised that I was asked to pay since in her own words it had "gone wrong" but I just wanted to get my daughter out of the shop as quickly as possible to be able to comfort her. I cannot believe they are using this system, especially on children, since there is a known issue with it. Having contacted both Sinclairs and Inverness Piercing today, I am no more satisfied that the system is safe or gentle, nor was there any improvement in the standard of customer care from Sinclairs. If I could give zero stars, I would.