Not the cheapest, but worth it. The designs are top notch and suit a wide range of tastes. The designer made the changes I wanted quickly and perfectly. The most important difference from other brands is the quality of the film material. I was able to take my time, removing sections and reapplying as needed until a perfect application was achieved. Other brands are not so forgiving, and the glue will pile up after peeling it away once and show dimples through the film. SKDA's material also seems more tolerant of a wider temperature range, so you are less likely to damage the material when using a heat gun.