I really like Effortless Skin. The website is easy to navigate, amending items even during checkout was fuss free and delivery was prompt. I chose the option of 1 to 3 days delivery and products were delivered within the time provided, and beautifully packed. Plus I get discounts due to Black Friday. The only reason for not giving 5 stars is for one of my orders, I have to call my bank for the transaction code. It is a hassle for me as it's an international call I have to make. Effortless Skin could have adopted the security payment gateway provided by MasterCard or VISA where the bank sends a password to the credit card holder to validate the transaction. It'll be a lower cost option for me than an international call.