I absolutely love Phloretin CF! It is an essential part of my morning routine. I have been using this for years now and at the age of 79 I am a little embarrassed as people say to me 'Wow, you don't look your age'. I thought they might teasing me but so many people have told me this so I just put it down to Skinceuticals Phloretin CF plus a few other products I use. I am happy to say I receive all my beauty products from Effortless Skin at good prices, excellent delivery and very good Customer Service if I need to ask for any help and advice. Superb Effortless!! It's a very good website to negotiate too!