I chose SW for 2 reasons, being able to chose my seat and free checked bags. I always use SW and have loved them. I was very unhappy about losing the ability to chose my seat as that is my favorite thing about getting to fly; to sit by a window. The boarding has always been so smooth. I dont understand the changes They say it is to meet needs of the customer but that is a load of hot garbage. I think the only reason is to offer more amenities to the business class and A list preferred, which is way too expensive for most people. Their customers are generally loyal who chose SW because they stood out as better than others. I am so unhappy now. SW NO LONGER stands out as special. Thanks a bunch now I will have to chose a flight soley based on the price.