I got this as a birthday gift for my boyfriend because he's one of those people who doesn't really need anything. The magazine is super high quality. It covers a range of interesting, coffee-related topics. Even the coffee sample package is too nice to throw away. It tells where the coffee is from, who the farmer is... We're really just impressed with the whole thing. My only suggestions to the company are A) My confirmation email says, ". . . and it expires on ." without giving a date. It's not a big deal, just surprising considering how painstakingly detailed the magazine is. B) Think about using a link to a webpage where somebody can put their address in if this subscription is a gift. It would be easier for the recipient to retrieve their gift this way instead of going to the website, ordering the product, putting the code in, etc. Also, I don't usually like people knowing how much I spent on their gift that easily. These are not dealbreakers for me- I'd still buy this again. They're just things to consider.