I really really really do not like the art direction that Standart has taken in the recent months ( somewhere around where the typography started to go in spirals ..)
I feel like the focus of the magazine took a sharp turn towards some kind of self agrandizing photographic art project of someone living in a brooklyn apartment instead of mostly quite interesting journalism around coffee and stories about people.
I am an appreciator of art in general but it really started to feel like "We're trying too hard" around #30 or #31. A much different sort of magazine then what hooked me back in #10 - #19. Beautiful design, engaging illustrations, and thoughtful articles.
I would say the whole publication gives an extremely scattered and pretentious feel now that I just cant put my finger on. Article by article it is still high quality, however I feel like I am in a slog through an art-grad's college zine while I am trying to get through it, instead of a well refined issue that I enjoy picking up and reading through.
Im sure if I looked through my more than 30 issues I have in a stack here I could probably pinpoint the direction change that I find off-putting. And if you wanted me to I will. However, my preconceptions about the people behind the decisions of Standarts direcition at the moment, is that it would be in vain. I probably just do not 'understand' the style or I am not edgy enough.
Meh.
I will still keep reading because I genuinely appreciate the journalists and their articles, however I wont stop getting pain in my head from following the floating menagerie of letters across the pages.
Thanks for your consideration.
10 months ago
Standart has a
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