I have no experience with expensive beauty products, but I was pretty satisfied with what I received. I was in the mall park at Arlington with my family, and we stumbled upon this lady explaining to us how the bionic pro iron flat was more efficient and easy. And it was really nice for someone who constantly burned itself with the iron flat. At first we weren’t interested because we weren’t in urgent need of an iron flat, especially from an expensive brand. So she offers us a deal of a bionic pro iron flat for around $200 with another free bionic pro iron flat and a free caffeine burst hair mask. So we thought it didn’t hurt to accept it and try for that price, the price of 3 items for $200 compared to the website that goes up to $600 for only one item. The lady even said you can get a similar one for a cheaper price, which is true. But I guess it is one of those that each business offers different or unique things that different people can find helpful or appealing. I noticed they have custom iron flats with different styles, like the one I have that is a marble white; it is very pretty.