Studio 10 make-up has honestly been a complete game changer. I had pretty much given up on wearing make up, since most of the market offerings fail to cater for the needs of older and menopausal skin. Studio 10’s creamy, moisturising textures melt into the skin without irritation, blurring creases, open pores and fine wrinkles. The primers smooth rather than clog, and the mascara treats fine lashes kindly without drying or clumping. All of Studio 10s colour palettes seem to enhance ageing complexions, with natural shades, flattering tones, and pigments that have genuine staying power. Importantly, the ethos of Studio 10 not only recognises, but actively celebrates the beauty of older women - and now my mid-life make up bag does the same!