It’s absolutely disgusting that the first come first serve rule still applies when it’s in your basket. My husband wanted a T-shirt that between us was in our basket NINE times but sold out while we were putting our card details in. It’s clearly bots buying the items because they were selling out in the time my phone was auto populating my card details (seconds!) you can immediately find a £52 T-shirt on Depop for £300. What annoys me more is that stopping the ‘first come first served’ rule once an item is in your basket will not impact their sales at all. Just means it may take longer for products to sell out because people would be given an allocated time to successfully checkout before putting the item back on sale if they didn’t go through with it. They are 100% more bothered about being able to say their items sell out quickly than offering their genuine customers good service. They do not care that the T-shirt’s are being sold at a 200% mark up that people who really want them can’t afford. As long as they sell, they’re making money. Absolutely idiots.