The Aspire One is a great sock, but why or why can you not make them in more colors, such as NAVY? If they came in Navy, I'd buy a ton of them!! When I first found out about your socks, Swiftwick sent me a sample pair of the Aspire One in the color Navy, but then subsequently advised me that it was the last pair they had. I recently purchased two pairs each of the gray and black. The black are fine, howerver, the gray looks different in person than on the Swiftwick website...not crazy about this color!! In any event, your socks are the best and they fit beautifully and wear well.