I reported them to the National Fraud Intelligence Bureau because they are tricksters, and I hate being deliberately tricked. They are using MoneyExpert as a front because that website is a name which we all think we can trust - but there's a difference. It's not the Money Expert we know, and CAN trust, no, its their own website, with a web name which sounds similar - moneyexpert360.com (the 360 is the deceptive part). This website only has 6 basic pages with very limited information; its only purpose is to get you to believe that you can get great electronic bargains from swoggi because their journalists already have. Its all a lie. They are making hundreds of thousands of pounds/euros/internationally from people around the world buying credits to bid on items and never winning anything. I'm pretty sure the actual winners are just company plants. Would YOU keep bidding hundreds of pounds to win an item worth hundreds of pounds? No, you wouldn't. You'd stop. The winners are most likely a set up. Everyone else gets scammed out of their money till they give up trying or catch on that its a scam. But swoggi gets to keep at least £15 from everyone who signs up, regardless. The Fraud agency said they had insufficient lines of enquiry for a SUCCESSFUL investigation but if others reported swoggi to them, maybe that would change. They have kept the file open and say they would look for common links to take things further. I say don't take this lying down. I say help to put companies like swoggi out of business and behind bars if necessary. Yeah, it's only a few pounds lost, but multiply that by several thousand, and we're talking fortunes made! Remember, for every £1 the penny auction goes up, £100 has already been bid (1p for every 100p (£1) bid). If an IPAD genuinely sells for £50, £5000 has already been bid (100px50). Swoggi can then happily buy an IPAD at full price out of that to give the winner, can't they? It's a nasty scam. I urge you to take action. Report them to the National Fraud Intelligence Bureau now!