This shop was once customer dedicated in the physical sense. The service, knowledge and approachability of the original owner was what made me spend money there gladly. He was in business 20 years. Now it seems run for the online warehousing side of things and the angler coming in for supplies expecting customer service will leave disappointed in my experience. The quality of the coarse bait is poor, and is often unavailable. Trying to get a staff member to help you locate / understand coarse tackle is difficult as they only seem interested in the carp side of it. The prices are as high as I've paid in any other shop and there are no discounts for big spends like it used to be. The owners of this place know nothing about Somerset and local angling and so Yeovil is effectively without a shop anglers can spend time in and get some good advice, the human touch and treated with value. The problem lies with the young staff and their lack of approachability. They're always somewhere else, off-hand or dealing with packing tackle for internet orders. It is carp, carp, carp and you feel alienated if into other branches of the sport. Avoid it if you can.