I operate a small taxi firm, and we are registered with taxicode. Basically if you make a booking at taxicode or another website affiliated with them you are probably either paying more than you would normally if you booked direct or paying a lot less and unlikely to get a taxi showing up. Say you book a return journey for £300 from the airport to a wedding venue. If the "preferred taxi company" don't have availability, then your booking enters a booking bin. Here other providers can bid to pickup the job. Problem is, is that this will be a reverse auction. i.e. taxicode will offer the job to taxi companies paying them £50 for the job gradually increasing to £150 50minutes before you are due to be picked up. This will often result in either no assigned taxi till just before your scheduled pickup time. Here is a breakdown of a booking my firm picked up, bear in mind that had the customer booked direct it would have cost £80. Journey: £169.44 Card Fee: £0.00 Affiliate Fee: £28.66 SMS Booking Confirmation: £1.50 Total: £199.60 Partner Amount: £107.60 Payment Method: Debit Card £199.60 is what the customer paid, £107.60 is what the taxi provider gets, The affiliate, is whoever suckered you in to booking on their site gets £28.66 (mostly taxicode). And the difference is pocketed by taxicode.