Beware – Poor Quality, Misleading Practices, and Terrible Customer Service I am extremely disappointed and frustrated with The Diamond Store London. What should have been a straightforward, high-quality purchase has turned into a stressful, prolonged ordeal filled with broken promises, evasive responses, and complete lack of accountability. I bought an engagement ring in February (Order #431393), expecting a beautifully crafted piece of jewelry. Instead, within months, a reputable jeweler informed me that the stones were poorly set, at high risk of falling out, and the band was so thin it couldn’t withstand basic maintenance. Weak claws made it impossible to clean the ring without risking further damage. The entire ring needed reinforcement work—a shocking and unacceptable state for a new, expensive item. When I raised these issues with The Diamond Store, the response was infuriatingly vague and dismissive. They assured me the replacement ring would be a match, yet provided conflicting documents that showed discrepancies in diamond clarity, carat weight, and measurements. My efforts to get clear answers have been met with empty reassurances and zero clarity. The replacement ring has been fraught with issues: My “Valuation for Insurance” document says VS1 clarity, but the diamond certificate states VV2. Why this difference? The replacement diamond was smaller than the original, with a lower carat weight, which the store brushed off as “natural variance”—at my expense. Vague “concerns” about the original ring were mentioned, yet no concrete explanation was ever provided about the problems or steps taken to ensure they wouldn’t recur. I’ve had to escalate my complaint, even threaten to consult the Citizens Advice Bureau and Trading Standards, just to get a response that isn’t a copy-paste job. Despite my numerous emails, they have repeatedly failed to resolve these serious issues. The Diamond Store offered a £100 voucher as an apology—frankly insulting after months of dealing with their evasive tactics. If you value transparency, quality, or even basic customer service, stay away from The Diamond Store London. I wish someone had warned me before I wasted my time and money. This company is untrustworthy, evasive, and falls far short of what anyone should expect when making such a significant purchase. Avoid them at all costs.