This company can ruin even the most special occasions. Placed an order for an expensive wedding ring, was told it was in stock paid in full then to be told it wasn’t in stock. They even admitted this in a chat response from "Charlotte" it stated: "At the moment, our website does not display a live stock count for each size, which may lead to the ring being advertised as available for next-day delivery for all sizes. Please rest assured that we are actively working on improving our website to implement a live stock count feature." This is know as bait and switch which is a breach of the consumer protection act 2015. When I placed the order I was told it was in stock and I'd get it next day, but then they said it wasn't and they would have to make it specially, I was only told this after they had my money. (again bait and switch), a few days later they then forced me to agree to additional terms and conditions, again this is a breach of consumer regulations by unilaterally imposing new terms and conditions. I placed the order on 5th December, I still don't have the ring (yet the have had my approximately £4k for nearly 6 weeks, which was meant to be presented for Christmas, this company can ruin even the most special occasions. Another of the consumer regulations they breach comes when they entice their customer to buy their products based on the unsubstantiated RRP prices, in my instance they stated the RRP was £6,739 and their price was £3,665. I asked them to demonstrate how they arrived at the RRp of £6,739, so I could decide if I actually was getting a good deal, they refused to be transparent. They sad the RRp was the "estimated hight street value", this means nothing as they would not state how the arrived at that estimate. I asked for the data used to reach that estimate, they again refused. They said the data was classified. This is a breach of consumer regulations to use RRP to entice customers then refuse to provide the calculations and data to demonstrate this. It is also a breach of the Advertising standards Authority's advertising codes. I raised this and the delays in providing the ring in early december I still have had no ring and no response to my complaints, which they say they will deal with winin 10 days. Their phone lines have been down for over a since beginning of December, the recorded message says it due to a technical issues. A company this size would not allow this communications contractors to allow this to happen, it is obvious given the delays I have suffered in getting responses and waiting 4 times longer to get the ring than I paid for, the phone line have been taken down by them as they are massively under staffed. Yet they treat their customers like idiots and expect them to believe it is due to technical issues.