This is fantastic, I bought my husband an iwatch for his 40th last month and he really just couldn't get on with the strap that it came with, it just didn't match his normal office look and seemed more designed for 'fitness fanatics' unfortunately. It even put him off of wearing it so a new strap was definitely needed and after a little google work I found wsc! THe first thing that's great is the number of straps to pick from they really do have a massive selection and the leather strap we got (the defiant) is beautiful, the leather feels amazing and it finally has a much more professional / office look, my husband couldn't be happier and is actually wearing his strap now!