I was in search of a new strap for my Apple Watch Ultra 2. Browsing through the official Apple website, I couldn't help but notice that their straps, in my personal opinion, were excessively expensive. After some searching online, I came across The Watch Strap Company store and decided to give it a try. The quality of the strap exceeded my expectations, and it arrived promptly with free next day shipping. I'm genuinely delighted with this product (their own model, the Defiant). The leather used in the strap strikes a perfect balance between softness and durability. The added padding enhances the comfort factor significantly. Furthermore, the overall design of these Apple Watch straps is elegantly simple yet refined. When the time comes to replace the strap on my wife’s Apple Watch, this will undoubtedly be our first choice.