I was initially very resistant to my daughter’s encouragement to use Dirt - but I am converted! I have been using this product now for a number of years. There is so much about this company and product that I am impressed with. The product is high quality and washes just as well as any supermarket brand. It is not highly fragranced and the ingredients are kind on our waterways and our skin. You can buy refills which the company reuses so the whole process drastically reduces landfill. The packaging is user friendly and appealing. The whole story is great. Well done Team Dirt!