I previously used to use the standard washing liquids and detergent powders from the local shops and always irritated me with how quickly they finished because of how much product one had to use. I live with just my husband and I like to do a load every day to every second day so I stay on top of chores around the house. Dirt is magical! Only use 3-4 pumps and after using it for a month now, I already know I only need to buy a refill once a year compared to getting a new liquid every couple of weeks! I would recommend this product to anyone in a similar situation to me: lots of washing but constantly having to buy more washing liquids.