I had seen Dirt on social media but didn't want to purchase until my friend told me she uses it and its great and I'm so glad I did. I had previously been using Fab which is what I my mum had used my whole life so I just continued using the same but my boyfriend kept saying that his clothes were coming out of the wash still smelling and after 1 wash with dirt he commented on how different it was and how clean they smell. The clothes come out smelling fresh and its also really gentle on the clothes! And aside from the qualtity of the product I also really like the Pump dispenser as I feel like I'm wasting less product.