My first purchase was wool and delicates. I liked the fragrance and the standard of clean I was getting for my merino. I have since purchased Dirt regular and I really font like the fragrance, it's the pine smell that I dislike. I am very happy with the clean though, even using it with my cloth nappies. I think the advanced wash fragrance will hopefully work for me and make me continue to repurchase. I like that using dirt feels so clean and less messy than powders or other bulky, runny liquid detergent. The refill scheme is also something that makes me feel good about my purchase.